Run the SEO - Return on Investment (ROI) model prior to hiring an SEO firm

Search Engine Optimization does not mean increase in website traffic. You should only hire Search Engine Optimization (SEO) experts when you have completed a through understanding of what keywords you want to deliver and drive your sales volumes.

This is how you do the math:

1. Figure out app. number of sales you want so that you will be happy investing in SEO services.
2. Ask the SEO company and/or 3rd party research report on the keywords to figure out the past search completed on Google, Yahoo & MSN
3. Assume you will get 10% of the keywords search volumes to visit your website if you are on page 1 for that keyword
4. Assume that 1% all website traffic will become sales


So, here is how you have to look at hiring Search Engine Optimization experts --- lets say you are a tree removing service who want to expand sales by adding 5 new customer per month from Internet marketing but Google AdWords, and other ads are too expensive, it will cost $2/click --- in order to generate 5 sales per month you will need to focus on low competition (for fast results) search keywords with at least 5,000 search on keywords like "tree removal The Woodlands".

Tree Removal The Woodlands = 5,000 search = 10% click = 500 x $2 (PPC) = $1K/month
VERTX Local Search for 5 keywords is a flat fee of $499.99 so each keyword cost = $99/month. Is this a deal or a steal??

In fact the VERTX Local Search Engine Optimization includes Google, Yahoo & Bing to get the selected keywords to page 1 guaranteed.

If only the SEO consumer would learn this formula and if only more search engine firms would teach or explain this to customers --- we would have a lot less confusion in the industry.

I hope this formula was helpful, we are being very conservative with our exploration in this Blog, however, its a good guidance if you are in the market for Search Engine Optimization experts.

www.VertxSystems.com -- we make our customers phones ring and emails buzz with leads and sales from the web

PDF Splitter & Merger - Free Trail

c|Net download.com voted as most popular PDF Splitter & Merger products on the web. Well over 32,658 downloads of this utility. Over 3,279 customers since the launch of this product.

This application (utility) was designed for simple user experience where PDF files can be split into 1 or many sub-pdf files based on page range(s) or simply selecting the pages required.

Further more, this utility comes designed to support the need to merge several pdf files and order them prior to the merge activity.

The PDF Splitter & Merger (www.Pdfsplit.com) has been on the market since 2005 and is among the most popular utility applications for the enterprise, small business and individuals. The utility comes with integrated licensing from LicenseDNA platform (www.LicenseDNA.com), which support complete support for Google Checkout. Free 14 days trial - comes with easy and secure purchase - with complete licensing automated along with all downloads automated for the consumers advantage.

PDF Splitter & Merger was recently tested by a large mortgage broker company and also a national airline ticketing and events management company. They both had millions of records which required them to split after the batch processing was completed. PDF Splitter & Merger processed all splits faster and easier than all competing utilities.

Using the combination of merging and splitting, this robust utility has been used by all types of industries and by a variety of users. Go to www.Pdfsplit.com and try the product. Additionally, the solutions is backed by a team of dedicated support staff who can assist all of your questions.

Split by page numbers - select the desired page number to create a new file or split by page ranges - select desired page range or pages that are NOT in sequential order.

Easily merge PDF files and folders into one single PDF file. Merge by page marks and page range (odd and even) or combine several PDF pages and files to create a new PDF.

Google AdWords smart SEO Service

Google AdWords is designed to be smart -- its simple, its measurable, its designed for the average "joe" to figure it out and its sooo easy you can setup the ads and let it run.

One of the best self help books i read over the years is the "Seven Habits of Highly Effective People" by Stephen Covey. Somewhere in that book he discusses how it takes years to build up a savings account by making a steady deposit but it take just a minute to spend it all....that is so true. You save years for that home or car and then in a second you buy it and the money is gone!!

Sure, you have gained some asset in return --- but so often with Advertisement, weather is be online with Google AdWords, Yahoo Ambassador, Microsoft AdExcellence --- or print or broadcast media; you have to be able to measure your return on investment.

What bugs me most about Search Engine Optimization (SEO) is that we has an industry have not yet come up with a standard setup of measures to demonstrate how SEO services done right actually returns 10x better return and better value than online, offline and tradition media.

Yes, we recommend all types of channel marketing --- but our heart is where we know we can provide the best value for our clients --- that is Search Engine Optimization (SEO).

Why do you think this is? Do you think Google, Yahoo, MSN or other folks can't do the reporting or is it because they want the consumers to be in the dark, confused and continue to spend money on the big 3 for ads?

Call us and allow us to run some numbers for you: www.VertxSystems.com

Business is slow during winter months "Bullshit" - Lots of leads & sales via web

I hear from many customers (typically 1st time Internet lead generation clients) --- I don't want to spend money to leverage SEO service or Google AdWords, i.e. marketing dollar during the winter months because of the holidays and we typically don't see a return on our marketing dollars.

This statement is "so true" because these B2B and B2C customers are trained to leverage traditional forms of marketing, i.e. Print Media (Postcards, Door Hangers, News Paper, Magazine, Coupon Discount Flyers, etc.) and Broadcast Media (TV & Radio).

The difference between old media or traditional media marketing vs. new media or Internet / Mobile media marketing are significant. Traditional media is designed to shake the trees and create a desire for the product or service. While Internet media gives the power to the consumer and he/she searches for what they need NOW --- immediately.

In my opinion its much better to get the lead from a consumer looking for exactly what you are selling, right now, than to drum up desires of potentially making a customer want your products or services. When I am looking for stuff on Google, Yahoo & MSN search --- its because I need the information or want the product now or within a very short-time. Additionally, I typically find what i am looking for within page 1 or 2 of my search or i change the keywords to see it will land me better results.

I say what I mean and I can back it up when I tell my customers that the winter months are slow and that its "bullshit" statement. Here are some examples of searches completed in Sep. in Houston, TX area:

CATEGORY SEARCH 1% CUSTOMER ACQUISITION

• Wood Flooring 450,000 4,500
• Pool Service 165,000 1,650
• Mortgage 30 year 90,000 900
• Electrical Service 201,000 2,010
• Handyman Services 60,500 605
• Home Remodeling 201,000 2,010

These are actual numbers from Google AdWords - Keywords Report -- can your business even support 1% customer acquisition rate --- most like not. Heck, even if I am totally wrong and you attract 0.01% --- 1% of 1%, this Search Engine Optimization (SEO) + Google AdWords for Wood Flooring would attract a minimum of 45 sales per month --- NOT LEADS, THESE ARE ACTUAL SALES. Avg. Wood Flooring invoice in Houston, TX is app. $4K. Potential revenues for a flooring company working with us would generate in a so call slow

season: $4K x 45 sales = $180K. If 20% of this is profit = $36K. The owner take home would range between $20K - $40K/month in a so call slow season. So you are wondering what it might cost you for Search Engine Optimization --- $499.99/month for up to 5 - 10 keywords. I think you can run the numbers for the other categories.

I know some of you reading my blog think I am "bullshitting you"...so why not call or email me and I will personally run through the numbers specifically for your business and I will make a guarantee to get you results. Even during slow winter months!!

Sales Engine Optimization is what we do --- we make your phones ring and emails buzz with leads and sales from the web!!

HOUSTON, TX - Leading Search Engine Optimization (SEO), Pay-per-Click (PPC) Google AdWords and Website Design Marketing Firm ---we focus on measuring your leads and sales from Internet and Mobile Phones

VERTX Sales Engine Optimization (SEO)

Success-Breeds-Success!

Sales Engine Optimization (SEO) is the combination of targeted communications on the website to convert browsers into leads and sales with special knowledge of how to present the information for optimal search engines indexing of the website.

Attracting the right qualified traffic is the next big challenge and this must be done at the most affordable price for our clients. Our programs are designed to reasonable and allow our clients to see rapid results. Typically, we are tracking at app. 30 to 60 days to deliver page 1 on Google, Yahoo and Bing.

What makes us different from many other vendors is that we really care about performance of our activities. We setup Google Analytics and then every bi-monthly we are checking keywords ranking to confirm we are delivering results.

Our measure of success is very simple --- we need to deliver a minimum of 2 sales per month for our clients so that our services are basically free!! Typically, our clients generate 10+ sales per month and some even more....

My team and I make ourselves available to all our clients....you can typically reach me directly on my cell --- this make our customer service personal, critical and direct. 75% of our current customers are in Houston, TX and we like it that way because I can personally visit with my clients and share with them knowledge and give them personal attention so they know exactly what they are spending money on and what the results are.

Email or call us for info. www.VertxSystems.com

Broadcast Media vs. Internet Media

What is broadcast media --- News Paper, Magazine (all Print), TV (cable, local, national), Radio.

What is Internet Media (new media) --- Everything on the web meaning: Search Engine Optimization, Website Design, Social Media, Blogs, Video Distribution, RSS Feeds, Press Release, and so on.

The confusion is just starting to blend in marketing because TV, Radio is starting to converge with Internet and mobile. You see broadcast media is design to deliver a message and the advertiser is in control of delivering this message when the consumer is watching this medium. If you were not hungry for a pizza and you saw an ad you might decide to order a pizza.

Internet is more interactive, which means that the consumer is in control of what he/she wants. This can be a positive or negative for different types of companies. Positive for those who understand the power of being found on page 1 of Google, Yahoo, MSN (BING) --- just when the consumer is looking for your products and services. This can be via Google AdWords or Organic Search but the key here is to be found.

While both channels are important its apparent that Internet Media is expanding while Broadcast Media continue to see less dollars. There is a shift which is taking place at a rapid speed and when the mediums converge, the lines will blur further.

What we are doing for our clients is focusing all our energy on the Web, this includes Website Design to attract the maximum leads, sales opportunities, design ads and campaigns to deliver message to drive web search traffic to our clients website and Search Engine Optimization (SEO) to keep costs of competitive keywords in check by ranking our clients in the Organic Section of Search pages and then adding channel media such as National, Local or Regional TV ads supported by Print Direct Mail delivery. The funny thing is most of our clients are small to mid-size businesses in the Houston area --- so our budgets typically range between $500 - $15,000 per month to drive sales for our clients.

Typically, our total services have profound impact on our clients business often delivering 150% increase in sales year-over-year while we design our services to keep marketing costs flat or increase as a percent of sales. We are extremely performance oriented company, so our clients are happy to work with us.

Call or email us for an in depth discussions on how we can help your business increase sales exponentially... www.VertxSystems.com

Can you get me on Page 1 of Google then I will pay you for SEO service

Yesterday I visited with a potential client for the 2nd time. They spend $8K for marketing all year and mostly focus on Air Conditioning & Heating Services. So clearly they are struggling with the decision to buy another service like Search Engine Marketing (SEM) / Search Engine Optimization (SEO) @ a monthly rate of $499.99 for local.

So, I told them to try our services and pay us when we get them to page 1 of Google -- for 5 keywords. Further more, their website needs complete re-work and its burning them up that its not completed well. I told them we would do the design and content port and we will do it on site, locally so that they can see what's going on. To make things even better --- we told them they do not have to pay us unless they are delighted with the website design and SEO services.

I am not sure what else I can do to earn someone's business? There is ZERO risk and you would think this owner would jump on board...there is no catch and its all performance based agreement.

They told me to connect with them this Thu. to get a decision to proceed or not.

Tell me what you think --- no risk, performance based services for Google Search Engine Optimization (SEO) --- this way the customer gets leads and sales from the web.